You built a clean storefront with one of the Best Shopify Page Builders, but visitors still hesitate at checkout because they do not see honest customer feedback. Product reviews, star ratings, and customer testimonials serve as social proof and trust signals, boosting conversions when displayed on product pages. Want to learn how to add a review section on Shopify, from choosing a review app and placing a review widget to importing past reviews and moderating feedback? This article gives clear steps and practical tips so you can collect ratings, display testimonials, and improve buyer confidence. PagePilot’s AI page builder makes adding review blocks fast and keeps your design consistent, so you can show user feedback and manage reviews without code.
Why Add Product Reviews to Your Shopify Store?
Trust and Conversion Numbers
A 2024 report found 54% of consumers trust online reviews more than personal recommendations (24%) or company marketing claims (18%). Seventy-seven percent of shoppers say reviews are entirely or mostly trustworthy.
Other benchmarks show that 82% of buyers value business reviews as much as word of mouth, 45% would not buy a product without reviews, and 74% discover new products through reviews (Reputation 2024; PowerReviews 2023). What do those numbers mean for your store, and how to add a review section on Shopify?
Encourage Recommendations and Amplify Word Of Mouth
Reviews act like persistent word of mouth. A thoughtful customer review can sway a browser the same way a friend’s tip would.
To increase referral potential, use a Shopify reviews app or review widget to collect verified buyer reviews and surface them across:
- Product pages
- Collection views
- Social ads
Strengthen Your Content Library with Uservoice
Customer reviews become reusable content. Pull quotes for:
- Launch emails
- Social ads
- Product descriptions
- Blog posts
When you install a review section on Shopify, export or use an app with a review importer to reuse high-performing lines in other channels and in paid creative.
Boost Credibility and Improve Buyer Perception
Shoppers judge brands by social proof and star ratings. Showing verified buyer reviews and clear moderation practices raises perceived quality and reduces friction at checkout. Add review badges and star ratings to product pages with a Shopify product review app to increase trust signals visible on collection and search results.
Enhance SEO and Earn Rich Results
Google favors pages with genuine reviews and structured data. Implement schema markup and rich snippet support from your review app so search listings show star ratings and review counts. That makes your product results more clickable and increases organic traffic for keywords that customers actually use.
Attract New Customers Through Discovery
Customers use reviews to learn about new items. Display user photos and detailed feedback so browsers see real use cases. Turn high-rated reviews into promoted assets across ads and marketplaces to broaden reach and boost visibility.
Create Personalized Shopping Experiences
Reviews let shoppers find people like them.
Filterable review sections and give targeted perspectives that show:
- Body type
- Skin type
- Use cases
Offer review tags and customer attributes in your Shopify review widget so shoppers can filter comments and compare experiences.
Identify Real Customer Search Terms and Keywords
Customer language in reviews reveals natural keywords and long tail phrases.
Track recurring terms from reviews to refine:
- Product titles
- Meta descriptions
- Your SEO strategy
Use that insight to optimize the addition of a review section on Shopify so it supports keyword discovery.
Improve Product Development With Honest Feedback
Reviews highlight pain points and features that customers value. Collect and analyze negative and positive feedback to:
- Guide iterations
- Change supplier specs
- Tweak instructions and sizing
Use review analytics from apps like Judge.me, Loox, Stamped, or Yotpo to spot trends and act quickly.
Quick Technical Steps To Add A Review Section On Shopify
Choose a Shopify review app that supports:
- Schema markup
- Photo review
- Verified buyer badges
- Review request emails
Install the app or the Shopify Product Reviews app, customize the review widget and placement on your product page, and enable automated review request emails after fulfillment. If you have reviews elsewhere, use the app’s review importer or CSV upload to migrate them while keeping original dates and reviewer info.
Moderation, Authenticity, and Workflow Tips
Require verified buyer tags and keep a clear moderation policy to deter fake feedback. Automate requests but allow manual moderation for flagged comments. Respond to negative reviews publicly to show service orientation and to convert detractors into repeat buyers.
Measurement and The Metrics to Watch
Track conversion lift on:
- Pages with review widgets
- Average rating per SKU
- Review volume per product
- Click through from search rich snippets
Monitor keywords that appear in reviews for SEO gains and use A/B testing to see which review placements improve add-to-cart rates.
Related Reading
- Does Shopify Host Websites
- Is It Worth Buying a Prebuilt Shopify Store
- How Much Does It Cost to Build a Shopify Website
- Shopify Product Page Customization
- What is Custom Liquid Shopify
- How to Customize a Shopify Website
- Shopify Speed Optimization
Step-by-Step: How to Add a Review Section on Shopify
Choose the Review App That Actually Works
Pick an app that fits your needs and budget.
Compare Judge.me, Yotpo, Loox, Stamped, and others on features:
- Structured data for rich snippets
- Photo and video uploads
- Automated review requests
- Moderation controls
- CSV import and export
- Ease of integration
- Pricing
Install from the Shopify App Store (apps.shopify.com) by clicking Add app, reviewing permissions, and then installing. Once installed, the app appears under Apps in your Shopify admin.
Install the App in Shopify Admin
Open the app after installation and complete any onboarding steps the developer provides.
Many apps ask for:
- Product mapping
- Theme permissions
- A quick setup wizard
If the app offers an automatic theme install, run it first; if not, copy the snippet or instructions the app provides and prepare to add it to your theme.
Turn On Reviews in Modern Themes (Online Store 2.0)
Go to:
- Online Store
- Themes
- Customize
- Open a product page template using the page selector.
- Click Add block or Add section and choose the review app block supplied by the app.
- Check Theme settings for App embeds and enable any review app toggles you find.
- Save and preview the product page to confirm the block appears and loads correctly on both desktop and mobile.
Drop Reviews into Legacy Themes (Manual Snippet)
Duplicate your live theme first:
- Online Store
- Themes
- Actions
- Duplicate
- Then open Actions
- Edit the code on the duplicated copy
- Find the product template file, product. liquid, product-template. liquid, or the main product.liquid, and paste the app snippet where you want reviews to show, commonly beneath the product description or below the Add to Cart area.
Save and preview on a product page to verify placement and spacing.
Where to Place Ratings and Reviews on Product Pages
Decide what you want visible and where.
Standard placements:
- Include a star rating near the product title for instant trust signals.
- Whole review widget under the description for long form reviews and photos.
- Review count and average rating on collection pages or product cards.
Use the theme editor to move app blocks around. If you edited code directly, adjust markup and CSS spacing. Check mobile layout to prevent overlap with the add to cart area or sticky buy bars.
Match the Widget to Your Brand
Open the app’s widget settings and adjust:
- Star color
- Font size
- Header text
- Button labels
- The display of verified:
- Buyer badges
- Timestamps
- Locations
Turn on photo and video uploads and Q&A if you want visual content and customer questions. Most apps let you hide or show elements per your store’s aesthetic and conversion goals.
Trigger Reviews with Automated Emails and Timing
Set automated review-request emails and pick delivery timing, typically 5 to 14 days after delivery. Customize subject lines and message copy, and include a direct link to the review form to reduce friction.
Consider a small incentive like a discount, and if you offer one, disclose it clearly per platform policies and local regulations. Test different timing and copy to improve response rates.
Import, Moderate, and Manage Reviews
If you have reviews elsewhere, use the app’s CSV import tool to bring them in
Configure moderation:
- Choose auto-approve or manual approval
- Set spam filters
- Enable photo moderation
Set rules for verified buyer flags and respond to reviews within the app when it supports reply features. This keeps control over content quality and legal compliance.
Enable Structured Data so Google Shows Stars
Open the app’s SEO or structured data settings and enable JSON-LD or schema markup to add productReview and aggregateRating data. Confirm the app injects structured data by testing a product URL with Google’s Rich Results Test.
A correct schema helps your product stars appear in Google search results and improves clickthrough rates.
Show Ratings on Collections and Product Cards
To display review counts or star ratings on collection pages and product cards, check if the app offers theme integration for list templates. If not, add the provided snippet to the collection template files or product-card partials.
Some apps surface ratings via metafields or theme settings; consult the app docs to avoid breaking the responsive layout.
Test and Preview Across Devices and Pages
Preview changes on desktop and mobile, across product types and logged-out browsers to confirm widgets load correctly. Check load speed impacts and lazy loading options. Use incognito windows to view the public experience and verify review submission flows and email triggers behave as expected.
What to Watch For and Quick Troubleshooting
If the widget fails to show, clear theme caches, ensure app embed toggles are enabled, or re-insert the snippet in the correct template. If stars do not appear in Google, validate structured data and wait for Google to recrawl
Contact the app developer if JavaScript errors or conflicts with other apps occur, and keep a backup of the duplicate theme before making code changes.
How PagePilot Protects You from Duplicate Content and Images
PagePilot helps you move faster with landing pages. Try PagePilot’s AI page builder to generate high-converting product pages from a competitor or supplier URL and use the AI Product Image function to upgrade visuals so you don’t duplicate competing copy or images.
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10 Tips for Encouraging More Customer Reviews
1. Ask When They Feel Good: Catch The Moment That Matters
Know how to ask customers for reviews. Ask right after a clear positive signal. If a customer praises your product or service in chat, email, or in person, follow up and ask if they will post that experience as a review. BrightLocal research shows that 60% of customers usually leave reviews when asked, so a direct, timely request can make a difference.
Use simple directions:
- Link to the product page review form or a review widget
- Give a one-sentence example of what to write
- Sign the message with a real name
On Shopify, place calls to action on:
- The order thank you page
- In the product review section of the product page
- In the post-purchase email
It ensures the customer knows exactly where to leave feedback.
2. One Click To Review: Remove Friction With A Single Link
Use a review generator link. Create a one-click path that lands customers on the proper review form. Many Shopify review apps and review widgets generate direct URLs for a product review form or a review landing page.
Include that link in:
- Transactional emails
- Your email signature
- The footer
- Social channels
Shorten and track the link to measure the click-to-review conversion rate
If you run the Product Reviews app or a third-party app that provides:
- Review schema
- Add the link to the product page
- The review section allows mobile users to tap once and write
3. Make It Human: Use Names And Product Details
Personalize your requests. Use the customer’s name and the purchased item in the message.
Reference the:
- Order number
- Date
- The key feature they bought
Personalization increases response rates because the request reads like a direct conversation, not a mass blast. In Shopify Email, Klaviyo, or Omnisend, use merge tags to pull the product title and the first name into the review request.
Short sample line: Hi Sarah, glad your new travel mug arrived. Please share a quick review on the product page. This ties the ask to the review form and the specific product review section.
4. Ask After Use: Give Customers Time To Form An Opinion
Consider the timing. Match your timing to the product. For consumables and everyday items, schedule a request 7 to 14 days after delivery. For electronics or furniture, wait 14 to 30 days so customers have used the product. For services, request feedback immediately after the service ends while the details are fresh.
Automate these delays in your Shopify flows or email automation so requests arrive at the right moment rather than too early, which reduces completion rates.
5. Show The Impact: Explain Why Their Feedback Matters
Explain why reviews are essential for you and your customers. Tell customers how their review helps other shoppers, improves product pages, and influences new product decisions. Explain that reviews feed star ratings and review schema that can surface your product on Google with rich snippets and increase conversions.
On Shopify, link to the product review section and note that reviews populate the product page review widget and product review snippet. When customers see that their feedback powers fundamental changes and clearer product pages, they engage more readily.
6. Reward Honest Feedback: Incentives That Respect The Rules
Offer incentives. Provide rewards that encourage honest reviews, such as a small discount on the:
- Following purchase
- Loyalty points
- Entry into a prize dra
Avoid paying for only positive reviews and follow platform rules; disclose incentivized reviews when required. Use Shopify apps like Smile or Loyalty apps to deliver rewards once a review is posted automatically, or include a coupon code in the follow-up message so reviewers can redeem it on a future visit.
7. Reply Fast: Show Customers You Read And Act
Respond to reviews. Acknowledge positive reviews and answer negative ones professionally. Thank the authors, address specifics, and offer to resolve problems with a direct contact line. Response shows prospective buyers that you monitor the product review section and take customer feedback seriously.
Pull review notifications into your Shopify admin or the review app so you can reply quickly and keep the product review widget current and trustworthy.
8. Scale Without Losing Warmth: Set Triggers And Sequences
Automate the process. Automate post-purchase review requests with time delays and conditional logic. Use Shopify Email, Klaviyo, Omnisend, or a dedicated review app to trigger messages that include the review link and product review form.
Personalize the automated copy with the:
- Product name
- Customer first name
- A/B test subject lines and send times
Automation frees time while keeping the product review section fed with fresh customer feedback.
9. Gentle Reminders: Follow Up Without Nagging
Follow up. Send one or two concise reminders if a customer doesn’t respond. Keep the message short, reference the original order or product, and make the CTA a direct link to the review form or product page review section.
Test timing and frequency so you capture more reviews without annoying customers. Track reply and conversion rates to refine your sequence.
10. Text Cuts Through: Use Sms For Quick, Mobile Reviews
Take advantage of text. Text messages get attention: Forbes notes that SMS open rates are around 98 percent, so an SMS review request reaches customers quickly. Send a short SMS with a one-tap review link that opens the product review form or review widget on mobile. Ensure you have opt-in informed consent and keep messages brief and clear.
A mobile-friendly review form, review badge, or review widget on your Shopify product page makes it easy for recipients to submit ratings and comments immediately.
Related Reading
- Hire Someone to Build Shopify Store
- Shopify User Experience
- How to Add Products to Shopify
- How to Design Shopify Website
- How to Create a New Page Template in Shopify
- How to Create a Landing Page on Shopify
- Shopify Mobile Optimization
3 Tips for Maximizing the Impact of Reviews
1. Showcase Your Best Reviews Where They Matter Most
Put your strongest customer stories front and center.
To build trust fast, place standout testimonials on:
- The homepage
- Product landing pages
- Category pages
- A dedicated Customer Stories page
Want to surface top reviews on your homepage? Install a Shopify review app such as Judge.me, Loox, Yotpo, or Shopify Product Reviews, then use the theme editor to add the app block or embed widget where visitors see it first.
For manual control, drop the widget code or a Liquid snippet into your theme file, such as product-template or theme.liquid and assign a section for featured reviews.
Design a Review Carousel That Converts Browsers into Buyers
Select reviews that include:
- Use cases
- Measurable outcomes
- Photos
- Videos
Tag those reviews inside the review app as featured, then add a review carousel or grid to a page builder section.
Show star ratings on collection pages and search results inside your shop by enabling the app’s snippet or adding small rating badges via theme code. Which products’ social proof will you place in prime real estate first?
2. Make Stars Show Up in Google Search with Review Snippets
Get star ratings in search and schema that work. Enable structured data so Google can display star ratings and review counts in search results. Many Shopify review apps, such as Judge.me and Loox, add JSON-LD structured data automatically for product aggregateRating and review entries.
If you prefer a manual approach, add a JSON-LD block to your product template that contains:
- The name
- SKU
- URL
- AggregateRating with ratingValue and reviewCount
- Example review object
Test pages with Google’s Rich Results Test and the Search Console URL inspection tool to confirm the schema parses and to catch duplicate JSON-LD scripts.
Avoid Hidden Reviews and Duplicate Snippets That Hurt SEO
Avoid duplicate schema by disabling redundant app schema or removing old snippets in theme files. Ensure reviews are visible on the page and not hidden behind scripts that block indexing.
Use review widgets that also render accessible HTML, not just client-side, so that Google can read the content. Have you run your product pages through the Rich Results Test to confirm the star snippet appears?
3. Turn Negative Feedback into Growth and Trust
Convert complaints into improvements and credible replies.
Respond quickly and publicly when a review criticizes:
- Product quality
- Shipping
- Customer service
A clear, solution-oriented reply shows future buyers you manage problems and value service. Offer refunds or replacements, move the conversation to a private channel when sensitive details arise, and then post a short public follow-up showing the outcome. Use the review app’s reply and tagging features to mark reviews as resolved or needing escalation.
From Complaint to Conversion: Turning Feedback into Action
Use negative reviews as structured data for product improvement.
Export review data or filter by tag in your review app to:
- Spot recurring defects
- Shipping issues
- Unclear product descriptions
Update:
- Product copy
- Add measurements
- Change photos
- Revise packaging
Ask affected customers to recheck their reviews after you fix the issue. Track sentiment and review volume with the app analytics or a simple CSV audit to measure progress. Which customer complaint will you address first and test for a measurable fix?
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PagePilot turns a competitor or supplier URL into a fully formed Shopify product page.
Paste a competitor link, and our AI will read:
- The headlines
- Feature lists
- Benefits
- Pricing
- Guarantees
- Social proof
It then writes optimized product copy, sets up page sections, and suggests CTA placement to boost conversion. Want to test a new angle or product offer quickly?
Turn Any Product Page into a Testable Variation
The workflow stays simple. Give PagePilot:
- A URL
- Choose a layout and tone
- Generate a ready-to-publish product page
The tool maps product specs to Shopify product fields and builds sections that match proven conversion patterns like:
- Hero
- Features
- Trust badges
- FAQ
- Scarcity timers
You can export the page into your theme or run split tests across variants to compare:
- Headlines
- Images
- Price points
AI Product Images That Make Your Listings Stand Out
Our AI Product Image function upgrades visuals so you do not compete with the same images as the source. It cleans backgrounds, creates lifestyle mockups, converts studio shots to consistent sizes, and adds product-in-use scenes that lift perceived value.
Better product photos reduce returns, increase clicks, and help your listing avoid duplicate image penalties on ad platforms.
How to Add a Review Section on Shopify: Practical Steps You Can Use Today
Want to add a review section on Shopify and show star ratings on your product pages? Use either Shopify’s native Product Reviews app or a third-party review app like Judge.me, Loox, Yotpo, or Rivyo. Install the app, then add its review widget to your product pages through the Shopify admin theme editor. To do this, select Customize, open a product template, and add the app embed or review block.
For older themes, you may paste the app snippet into product-template.liquid or sections/product-template so the review form and review display show where you want them to. Want rich snippets and star ratings in search results? Activate the app’s schema markup or add JSON-LD structured data for aggregateRating to your product template so Google can read review snippets.
Collecting and Displaying Reviews That Convert
Set the review form to collect:
- Star ratings
- Titles
- Bodies
- Names
- Verified buyer badges
Automate review requests after fulfillment through the app’s email triggers. Import existing reviews from CSV or from other platforms to populate your review history.
Display options include a list under the product description, a review carousel in the hero area, or a compact rating summary with star rating and review count next to the price. Which display style will help shoppers decide faster on your product pages?
Moderation, Verified Buyers, and SEO Signals
Turn on moderation to approve reviews before they publish, and enable verified buyer labels to build trust. Use photo review uploads to create social proof and to feed your ad creatives. To capture organic traffic, you need structured data for review snippets and proper meta tags so search engines show rich results with stars and review counts.
How PagePilot Helps You Add Reviews Faster
PagePilot generates the product page skeleton, considering review placement already. It pairs copy with a review widget suggestion and the correct schema markup if your theme allows it. The AI also creates review prompts and sample review flows you can use in follow-up emails or on the product page to increase review collection rates.
Avoid Copy and Image Duplication When Using Competitor Sources
The AI rewrites copy to reflect the same core benefits without repeating phrasing. It produces unique headlines, bullet points, and FAQs so your listing reads original. For images, the AI creates new assets rather than recycling competitor photos, which lowers the chance of copyright issues and improves ad performance.
Start Free: Generate Three Product Pages Without a Card
Try PagePilot risk-free. Start a free trial and generate three product pages at no cost and without a credit card. Want to see how a competitor page becomes your own high-converting product page in minutes?
Related Reading
- Shopify Mobile Optimization
- Shopify Blog Examples
- How to Add a Personalization Option on Shopify
- How to Add a FAQ Page on Shopify
- Shopify Liquid Code Examples
- How to Create a Coming Soon Page on Shopify
- How to Create Categories in Shopify
